02 / MY STORY
I wasn’t always
a Product Designer.
I started designing websites.
Then I learned how to code.
Then I discovered UX.
Eventually I realised I wasn’t designing
interfaces anymore.
I was designing decisions.
Today I help product teams turn
complexity into clarity.
03 / experience
My Design journey.
2009 – 2026
2024 – 2025
2016 – 2023
2012 – 2016
2011 – 2012
Freelance
Volotea
Oxatis
ePages
Siine
Product Designer & Consultant
UX/UI & Product Designer
UI/UX Designer & UI Developer
Visual & Web Designer
UI & Visual Designer
04 / PROCESS
How I think.
I simplify complexity.
I focus on what matters most, removing unnecessary friction to create experiences that feel clear, intuitive and purposeful.
I ask better questions.
Great solutions begin with curiosity. I challenge assumptions to uncover real problems before designing anything.
I prototype early.
I turn ideas into tangible experiences quickly, validating decisions through iteration instead of assumptions.
I design with engineers.
I work closely with developers from the beginning, designing solutions that are both thoughtful and feasible.
I build systems, not screens.
I create scalable foundations that keep products consistent, flexible and easy to evolve over time.