Bridging product strategy, user experience and front-end reality

I design intuitive, scalable digital products that balance user needs, business goals and technical feasibility.

With 15+ years of experience across Travel, SaaS, eCommerce and B2B, I work from discovery to delivery, collaborating closely with Product Managers, Engineers and stakeholders.

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Selected work

Volotea

UX Research – UI Design – Design System

Volotea

UX Research – UI Design – Design System

Core Expertise

Product Design

  • Product Thinking
  • UX Research & Discovery
  • Information Architecture
  • Interaction Design
  • Design Systems

UX & Digital Products

  • User Journeys
  • Wireframing & Prototyping
  • Accessibility
  • Responsive Design
  • Developer Handoff

SaaS & eCommerce

  • B2B Product Design
  • Checkout & Conversion
  • Dashboard & Data-rich Interfaces
  • Platform Optimisation

Technical Foundation

  • HTML & CSS
  • JavaScript
  • Git & GitHub
  • WordPress

AI-assisted Design

  • Research & Synthesis
  • Ideation & Exploration
  • UX Documentation
  • WordPress

About

Forse non metterei il titolo

For the past 10 years, I’ve had the privilege of helping hundreds of clients – from busy professionals to competitive athletes – unlock their full potential and fall in love with fitness. What drives me every single day is watching someone step into the gym unsure of themselves and, a few months later, walk out with a new confidence, energy, and body they’re proud of. I don’t just train bodies; I help rewrite people’s stories.

I’m honored to be recognized as one of the top personal trainers in Central Florida and am proud to call Orlando my home. Whether you’re just getting started or ready to go to the next level, I’m here to guide you with expertise, accountability, and care every step of the way.

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